Celebrate Penticton Beer Week
October 16-24, 2020
Cheers to craft beer in Penticton! The City of Penticton has officially proclaimed October 16-24, 2020 as Penticton Beer Week. The second annual Penticton Beer Week is a special celebration of Penticton’s local craft beer industry. Penticton has a vibrant and growing beer scene with seven craft breweries including some of BC’s oldest breweries and some of BC’s newest breweries.
Kim Lawton, who manages the collective of Penticton breweries explained, “With seven craft breweries in Penticton, we enjoy working together to showcase our exciting and dynamic craft beer scene. Earlier this year, travel giant Lonely Planet named Penticton as Canada’s Craft Beer Capital, which is incredible recognition for what we are doing together. We launched Penticton Beer Week as a way to celebrate craft beer. Despite all of the challenges this year, we decided it was important to celebrate Penticton’s craft beer scene with a Penticton Beer Week designed to work within the current pandemic situation.”
Penticton’s seven breweries worked together to make a special collaboration beer in celebration of Penticton Beer Week. This limited release beer is called The Penticton Seven, so named because all seven breweries collaborated to make this beer. The Penticton Seven is a hazy pale ale with Ekuanot and El Dorado hops. It is available in 4-packs of 473ml cans at select private liquor stores throughout BC so people can enjoy a taste of Penticton wherever they are in the province. It will also be on tap at the breweries and select restaurants in the Penticton area. You can view the list of locations to enjoy the Penticton Seven here: https://www.visitpenticton.com/penticton-seven-collaboration-beer/
The label was designed by Penticton-based Super Deluxe Creative, presenting sponsor of Penticton Beer Week. The label sponsor is Summit Labels. The hops sponsor is Scott Labs.
This limited release collaboration beer is a fundraiser beer, where a portion of the proceeds will be donated to a local non-profit/charity. For 2020, the recipient is the BC Hospitality Foundation (BCHF). The BCHF is a registered charity that raises funds to support those in the hospitality industry facing a financial crisis due to a health condition.
Dana Harris, Executive Director of the BC Hospitality Foundation commented, “The BCHF is honoured and grateful to have been chosen to receive partial proceeds from the Penticton Beer Week 2020 collaboration beer. We’ll be allocating these funds to assist hospitality workers in the Okanagan area, so that the generosity of the brewers involved benefits those in need right in their own community.”
Lawton continued, “In addition to the Penticton Seven collaboration beer, we’ll have a hybrid offering of COVID appropriate events and theme days at our breweries and restaurants, as well as a couple of unique virtual events.”
The Penticton Beer Week events and theme days include:
October 16 – Black Friday at Slackwater Brewing
October 17 – Sour Saturday at Cannery Brewing
October 17 – New Reality Beer Launch at Highway 97 Brewery
October 20 – Tuesday Night Trivia at Slackwater Brewing
October 21 – Penticton Beer Week, Live Virtual Event
October 22 – Work Boots, Beer and Bacon Happy Hour at Barley Mill Brew Pub
October 22 – Beach Vibes, Beers & Bites at Slackwater Brewing
October 23/24/25 – Bad Tattoo Brewing tap takeover at The Station Public House
October 23 – Bottle Release Jūra at Slackwater Brewing
October 24 – Oktoberfest at the Barking Parrot
Hoodoo Adventures will also be hosting a “Virtual Penticton Beer Run Challenge” during Penticton Beer Week. Visit www.pentictonbeerrun.ca for more information and to register.
For those that can travel to Penticton for Penticton Beer Week, or anytime in October, which is BC Craft Beer Month, there are some great craft beer focused sip and stay packages available at local hotels. (Visit: https://www.visitpenticton.com/package/?orderby=&filterbytype=489)
Lawton explained, “For those who can’t travel to Penticton to celebrate Penticton Beer Week, we’re inviting everyone to celebrate virtually on October 21st for a special Penticton Beer Week live virtual beer event co-hosted by Aaron Johnson from Cascadian Beer Podcast and Joe Wiebe from the BC Ale Trail. Pick up a 4-pack of the Penticton Seven or your favourite craft beers from Penticton to enjoy while watching the live virtual event.” For viewing information, visit: https://cascadian.beer/pbw
Check out the Penticton Beer Week page at VisitPenticton.com for more information, a list of Penticton Beer Week hotel packages, a list of locations where you can find the Penticton Seven, and detailed events listings.
For additional information, follow Penticton Beer Week on Facebook and Instagram.
Media release and image provided by Kim Lawton, Penticton Beer Week.
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