SAVOUR EXCELLENCE: CELEBRATE WORLD WHISKY DAY WITH CANADA’S AWARD-WINNING, GIBSON’S FINEST® WHISKY

Gibson’s Finest® Canadian Whisky, an award-winning range of Canadian whiskies invites Canadians of legal drinking age to celebrate the history of whisky and toast World Whisky Day on Saturday, May 18. As a quintessentially Canadian whisky brand, Gibson’s Finest encourages Canadians across the country to join in the global festivities and cherished tradition.

World Whisky Day was founded in 2012 by Blair Bowman, who at the time, was a student at the University of Aberdeen. Recognized as a day to celebrate the drink that has been much loved for centuries, whisky enthusiasts across the globe come together to appreciate ‘water of life’, originally derived from Gaelic language. The inaugural event took place on the 27th of March 2012; however, World Whisky Day is now celebrated annually on the third Saturday in May and honours all types of whisky worldwide.

As we commemorate the history of whisky, the story of Gibson’s Finest is one of unwavering excellence and dedication. Oddly enough, the beginnings of Gibson’s Finest Canadian whisky don’t start in Canada. In 1856, John Gibson left his native Scotland and purchased 40 acres of prime land south of the border to Pennsylvania and the shores of the Monongahela River. With his Scottish perseverance, quality local ingredients and a steadfast focus firmly on his goal to craft the best whisky in the Americas, by the end of the 19th century, the Gibson’s Distilling Company was indeed the largest and best manufacturer of rye whisky in North America.

Then came the dark days of American prohibition. On a sad day in 1923, every still, every barrel, every bit of grain, and every drop of spirit was auctioned off to the highest bidder, Schenley Industries of New York. Fifty years after that fateful auction, Schenely Distillery, staying true to John Gibson’s passion of producing the finest rye whisky possible, began crafting Gibson’s Finest 12 Year Old Canadian whisky in Valleyfield, Quebec. In 2002, William Grant & Sons acquired Gibson’s Finest. In 2008, production moved to Windsor, Ontario.

“As we celebrate a historic day for whiskies worldwide, Canadians are invited to raise a glass filled with character to this day with Gibson’s Finest®, a 100% Canadian whisky made with the finest local ingredients and made to exactingly high standards,” comments Emma Herlihy, Senior Brand Director, William Grant & Sons Canada.

“Our award winning Canadian whiskies are meticulously aged for a smoother, richer taste, and are perfect for celebrating the finest days, including World Whisky Day,” adds Herlihy.

Gibson’s Finest® is one for the ages. Canadian whiskies are only required to be aged for three years, a requirement that Gibson’s Finest® exceeds to achieve its refined flavour and distinct character. The Gibson’s Finest Canadian whisky range includes 4 variants that ensure there is a flavour profile to suit every taste palate, ranging from sweet and silky to vibrant with vanilla. The four variants include Gibson’s Finest® Sterling, Gibson’s Finest® Bold 8 Year Old, Gibson’s Finest® Rare 12 Year Old, and Gibson’s Finest® Venerable 18 Year Old.

For more information on Gibson’s Finest® Canadian Whisky, please visit here.