CANADA’S FIRST-EVER READY-TO-DRINK TEQUILA COCKTAIL WITH ELECTROLYTES LAUNCHES IN B.C.

CANADA’S FIRST-EVER READY-TO-DRINK TEQUILA COCKTAIL WITH ELECTROLYTES
LAUNCHES IN BRITISH COLUMBIA

LOLO Drink Company caters to evolving consumer tastes with its on-the-go, go-to Tequila cocktail
made with real, natural ingredients

Ssssspppsskkrrrrrrschkikt! Sschhkkerrrrrchshkikt! Those are the hiss-click-pop sounds of pure refreshment courtesy of LOLO Drink Company and its new mouthwateringly good, ready-to-drink, pure Tequila cocktails-in-a-can. Launching late May in British Columbia with two fresh and fizzy flavours, Tequila Lime Fizz and Honey Paloma Fizz, LOLO canned cocktails feature only high-quality, all-natural ingredients and are the first-of-its-kind in Canada to include balancing electrolytes.

Founded by the Vancouver-based craft brewery, Strathcona Beer Company, LOLO cocktails are handcrafted entirely in-house by experts using pure, 100% agave Tequila straight from Jalisco, Mexico, and enhanced with mineral-rich electrolytes with sea salt made by Strathcona’s brewmaster. The thirst-quenching, drink-anytime beverages taste light and naturally bright from the cocktail’s citrus-forward ingredients including freshly squeezed grapefruit and lime juice. Sweetened with natural agave and local BC honey, LOLO has a 4.5% alcohol content and only 110 calories per can.

“The RTD category is a fast-growing sector in the alcohol industry and we’re excited to introduce an innovative, electrolyte-infused formula that tastes great and meets the needs and mindset of today’s wellness-focused consumer,” says LOLO Drink Company co-founder, Adrian McInnes. “LOLO drinks are mixed and canned with care here in Vancouver, B.C. and they are delicious not only because of what we put into them, but what we leave out. The cocktails are unlike any other and we can’t wait for people to try them.”

Retailing for $20 CAD for a 4-pack, LOLO is available later this month in Strathcona Beer Company’s tasting room at 895 Hasting Street in Vancouver, followed by their new location at Lonsdale Quay, opening this summer, along with select private liquor stores, restaurants and bars.

For further information about LOLO Drink Company, visit lolodrinkcompany.com and @lolodrinkcompany. #onthelolo

ABOUT LOLO

IT’S WHAT’S INSIDE THAT COUNTS. LOLO’S fresh and fizzy, 100% Pure Tequila cocktails-in-a-can taste like they’re handmade in a bar. That’s because they are. Both LOLO’s Tequila Lime Fizz and Honey Paloma Fizz, each with only 110 calories and 4.5% alcohol, are made by the experts at Strathcona Beer Company in Vancouver, B.C. They use only high-quality, all-natural ingredients for these new go-to drinks, including fresh limes and grapefruits they squeeze themselves, and mineral-rich electrolytes with sea salt created by their brewmaster – a first in Canada! This is the mouth-watering, fizzy cocktail we’ve all been waiting for: pure, premium Tequila, fresh citrus juice and balancing electrolytes – all in a lower-calorie, lower-alcohol format with exceptional flavour. LOLO is the delicious proof we CAN have it all.

Media release and images provided by Megan Tilby, Nine Point Agency.