They used to call us “baby” boomers but I guess baby is long gone now that our demographic ranges from 47 to 67.
Apparently we should be able to afford it, we just don’t know how to use it! I’m talking about technology or more specifically mobile tech. Just finished reading a great article on us versus Generation X and Z and who uses technology most effectively.
Worth a look http://www.cbc.ca/news/technology/millennials-mobile-tech-savvy-leaves-boomers-behind-1.2449252?cmp=rss by Emily Chung of CBC NEWS @mle613
“For boomers, they are spending money on the technology, but they’re not using it quite as much, They own smartphones, but they don’t make use of all the functions.
Here, the boomers reflect the market, but they’re not the ones driving it.”
Jeff Baker, Media Technology Monitor