No Waffling on Café Medina’s Commitment to Local Community Through
Restaurant’s Support of Mealshare’s “Buy One, Give One” Outreach Program
For every one of Café Medina’s signature Belgian Liège waffles ordered on March 25, the restaurant will feed one person through Mealshare, a non-profit initiative that partners with local restaurants to provide meals to the less fortunate.
“We aim to provide sustenance in every way, shape and form, both to our guests and our community,” says Café Medina proprietor Robbie Kane. “Through International Waffle Day, I’m delighted to spotlight Mealshare and give a little something back to the community.”
Beyond the International Waffle Day initiative, Café Medina is already a supporter of the Mealshare program. With the order of each “Le Peameal” bacon and egg sandwich served every day at the restaurant, Café Medina donates a meal back to those in need. Since first partnering with Mealshare last summer, the restaurant has provided 2,873 meals to date throughout the local community.
“When Robbie first presented me with this idea, I thought it made so much sense,” says Derek Juno, VP of Business Development with Mealshare. “Café Medina is famous for their waffles and such a passionate supporter of their community at large, so what better way to celebrate International Waffle Day?”
One could argue that every day is International Waffle Day at Café Medina, thanks to the restaurant’s already celebrated Belgian-style Liège waffles. Made with yeast-leavened dough as opposed to batter, Liège waffles date back to the 18th century and use pearl sugar to create an unmistakably dense and delicious molten caramelized texture.
Whether enjoyed in the restaurant or packaged to-go, Café Medina’s trademark waffles ($3.15) may be accented by 11 different toppings ranging from savoury selections like salted caramel and peach & bourbon butterscotch to sweet-tooth specialties such as milk chocolate lavender, white chocolate pistachio rosewater and quince cranberry compote for $1 each, as well Earnest Cardamom Ice Cream for dine-in guests for $2.
On March 25, waffle lovers are invited to share their Café Medina Waffle Day experience for a chance to win brunch for two at Café Medina. To enter, participants must ‘follow’ or ‘like’ Café Medina and share a photo or video on Twitter (@CafeMedina), Instagram (@medinacafe) or Facebook (/medinacafe) using the hashtag #WaffleShare. The contest runs between 8 a.m. to 5 p.m. on March 25, with the winner randomly selected and announced by 8 p.m. that evening.
About Café Medina | Since 2008, Café Medina has been serving up its signature brand of Mediterranean-inspired cuisine, connoisseur-savvy coffee and sweet sustenance via the city’s best Belgian waffles. A quaint, bistro-styled restaurant replete with old-world charm and proprietor Robbie Kane’s determined philosophy of enlightened hospitality, Café Medina provides a full complement of fresh and eclectic breakfast, lunch and daily brunch dishes by Chef Jonathan Chovancek and a pioneering attitude towards café culture. Since moving to its new location in Vancouver’s Library District in August 2014, the new Café Medina has garnered numerous rave reviews, cementing its longstanding reputation as the city’s leading brunch.
About Mealshare | A not-for-profit society launched in July 2013, Mealshare partners with restaurants and designated charities in cities across Canada and beyond to provide meals for those in need. For every Mealshare-branded menu item ordered at 23 participating Vancouver restaurants, one complementary meal will be donated to those struggling with homelessness or poverty through Vancouver-based charity Mission Possible and International charity Save the Children. Since its inception, Mealshare has served more than 198,000 meals to those less fortunate. mealshare.ca