Washington Athletic Club Selects QUINI SOMM™ to Power Next Gen Wine Sales and Customer Engagement Strategy


Distributed Wine Knowledge, Automated Staff Training and Analytics Platform to Standardize and Improve Customer Experience and Drive Efficiencies in WAC Restaurants and Retail.

Quini (www.quiniwine.com), the first and only real-time wine tasting sensory data and technology solutions company today announced that Washington Athletic Club (www.wac.net) has selected the QUINI SOMM™ software platform to enable its next generation wine sales and member engagement strategy. Winner of seven consecutive 5 Star Platinum Club of America awards, the Seattle based WAC is one of the United States’ premier city athletic clubs.

WAC will deploy QUINI SOMM™ to facilitate more efficient, standardized staff wine training, and to enable distributed wine knowledge for guest and staff access on-demand, via mobile, at its Hagerty’s Sports BarTorchy’s Restaurant & Bar, and Sports Café retail outlet.

Sommeliers’ wine tasting notes, food pairing suggestions, wine profile search and consumer wine ratings will deliver a more informed and memorable guest experience, and maximize sales.

Integrated analytics will enable WAC to access valuable staff and member wine tasting data assets to facilitate more personalized wine service and more accurate, predictive business and inventory decisions.

“The future of wine in hospitality will be driven by technology, and for our plans QUINI SOMM™ stood unique in the marketplace,” said Peter Christian, Vice President Food & Beverage, Washington Athletic Club. “Quini SOMM™ provides us with the technology to build critical wine data assets, share and distribute our management’s many years of wine knowledge to staff efficiently and consistently, and enhance member participation, all with one low cost solution.”

“We’re excited to work with Washington Athletic Club to enable their ambitious vision for the future,” said Roger Noujeim, Chief Executive Officer, Quini. “QUINI SOMM™ is an effective platform every full service restaurant manager, sommelier and wine director can depend on to save valuable time, reduce cost, increase wine sales and improve staff retention.”

Recognized for its extensive wine offerings and attention to Washington wines, the Washington Wine Commission has awarded the WAC its 10th consecutive Grand Award in 2015.


The Washington Athletic Club, known as the WAC, has been a top rated city club since its inception 86 years ago.  As one of the largest city clubs in the nation, food and beverage and particularly wine is an important part of the member experience at the club. Our award winning wine program is front and center in defining the level of service and selection expected by our members in our restaurants and catering venues.


Quini is the leader in real-time wine tasting sensory data and technology solutions. Quini’s all-in-one enterprise solution, QUINI SOMM™, is a cloud-based software system that enables wine and hospitality clients to maximize wines sales, streamline and standardize staff training, and enhance customer engagement. Quini’s universal wine tasting and rating app completes the company’s solutions and is available for free download at QuiniWine.com. Privately held, Quini is headquartered in Vancouver, BC. The Quini project is co-funded by CMF (Canada Media Fund).

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