Ecologyst Introduces Fresh Spring Releases and Virtual Ecommerce Experience


Shopping portal features new spring products and innovative online customer service experience

Sustainable apparel company ecologyst has launched a virtual ecommerce experience headlined by fresh, small run spring releases. Based out of Victoria, B.C., the company is an active champion for the environment and has earned a reputation as a trailblazer in stylish, durable and ethically produced clothing.

Committed to eliminating fast fashion in favour of timeless pieces that last a lifetime, ecologyst employs all-natural materials that are soft and comfortable, yet strong enough to withstand nature’s elements. Achieving a seamless balance between function and fashion, ecologyst’s high-quality designs are inspired by an individual’s lifetime needs with the goal of crafting closet staples that will last far longer than the trend of the week. The company is guided by core values that promote owning fewer and better pieces, therefore saving shoppers money and reducing landfill waste; using all-natural ingredients, including organic cotton and ethical merino wool; manufacturing locally in Canada, or with partners in the U.S., to achieve lower carbon emissions and generate local employment. Further, they offer a lifetime guarantee, backed by a repair program that fixes broken zippers, snags and holes; clothing designed specifically to be enjoyed in nature; and community support with one percent of every sale donated to local preservation and conservation projects.

This spring, ecologyst spotlights new limited-run designs, including dreamy Lavender Culottes; a popular gender-neutral Bubble-knit Merino Sweater available in new hues of Plum and Nutmeg and classic navy and grey; and the office-appropriate Park Pant for men. In April, ecologyst will introduce a chic new Work Wear Collection that includes The Chore Coat, The ecologyst Cap, The Patio Hat, and Work Pants. Later in the month, the brand will also reintroduce its popular Rainproof Anorak and Tencel Shorts. Lastly, in May, customers will find the Tencel Shirt and sunhat, perfect for warmer weather.

ecologyst’s new virtual shopping experience invites people across Canada to browse and purchase sustainable and durable products from the comfort and safety of home. Shoppers can enjoy real-time product information provided via text, chat and video by the brand’s customer experience team, including stock availability, sizing guidance and styling advice. The team will also ease worries about finding the perfect fit by sharing their extensive knowledge and helping to calculate measurements, as well as using video and text to share up-close snapshots not found on the product pages. Customer experience team members, Aidan and Katie, are available on the virtual platform Monday to Friday, between 9am and 5pm (PT). Head to the chat box in the bottom right corner of any product page to get started.

“We’re incredibly excited to launch our first-ever virtual shopping platform, which elevates and personalizes the typical online retail experience,” says Rene Gauthier, Founder and CEO of ecologyst. “Every time you purchase an ecologyst product, you’re supporting local and challenging the fast fashion industry. By collectively demonstrating our commitment to a circular economy that dramatically reduces waste, we can all do our part to build a better and more sustainable future for everyone.”

To browse ecologyst’s new virtual shopping platform and find the perfect products for you, visit

About ecologyst
Based in Victoria, B.C., ecologyst is a leading sustainable apparel company committed to promoting fewer and better made apparel that’s guaranteed for a lifetime. The brand’s dedication to protecting the planet guides every action and business decision: apparel is crafted with all-natural, biodegradable materials like organic cotton and merino wool; production supports local jobs with manufacturing limited to Canada and the U.S.; and each product is designed to withstand the test of time, with services to repair or replace any products that require fixing. Whether you use ecologyst’s apparel for exploring nature or for nature’s well-being, it’s sustainably made so individuals can enjoy the power of the outdoors to its fullest. Ecologyst designs the uniform you need to build a deep connection to the outdoors, and join the ranks of people working to protect it.

Media release and images provided by Anna Stuber, Nine Point Agency.

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