Red Rooster Winery has delivered exceptional wines with expertly grown Okanagan Valley grapes for over two decades. This month, the winery is launching a Sauvignon Blanc and a Rosé, made with 100% Malbec grapes. Along with these wines, their established award winners, Cabernet Merlot and Riesling will also launch in an elegantly designed new package. The labels no longer highlight their namesake ‘Rooster,’ but showcase the innovative winemaking process that is at the forefront of the winery’s plan for the future.
Each design will capture various elements of the winemaking process, from terroir to aging. The labels tell the story of each wine through dramatic imagery featuring anything from glacial rock, soil, vines, macerated grapes, barrels and more. The adventurous wine consumer will be taken on a journey from their first glance of the bottle to the first taste.
Winemaker Elaine Vickers leads the evolution and expansion of Red Rooster’s portfolio of wines. Elaine became a winemaker at Red Rooster Winery in 2019 and brings over 10 years of winemaking experience, taking an intentional, forward-thinking approach to each and every vintage.
Future additions to the Red Rooster Winery portfolio will include a Semillon bottle aged for two years, Pinot-3, an innovative white blend of Pinot Noir, Pinot Gris and Pinot Blanc, as well as a Petit Verdot and a Carbonic Malbec Merlot.
The first new wines to launch, the Sauvignon Blanc and the Rosé (Malbec), are available now, followed by the Cabernet Merlot, and a Dry Riesling. These and other wines will begin releasing on June 1st, 2021.
Media release and image provided by Claire Henwood, WeAreReformation