Red Rooster Winery Unveils New Label Celebrating
the Return of Its Iconic Rooster
After more than 25 years of crafting expressive wines on the Naramata Bench, Red Rooster Winery is proud to unveil a refreshed label design that brings back the brand’s iconic rooster.
The relaunch celebrates the winery’s history while signaling a confident new era, honouring its foundations while introducing a renewed vision, vibrant energy, and expressive personality. The modern, reimagined labels place the rooster at the forefront, reflecting the spirit that has defined Red Rooster since the beginning: wines with character, confidence, and just the right amount of swagger.
“Since our inaugural vintage in 1997, Red Rooster has called the Naramata Bench home,” said the winery team. “We’ve always believed that while winemaking is serious work, wine itself should be fun. The return of the rooster to our label represents that spirit – bold, authentic, and a little mischievous.”
The refreshed labels reflect this philosophy: confident, modern, and unmistakably Red Rooster. While the look has evolved, the heart of the winery remains the same; thoughtful winemaking rooted on the Naramata Bench.
The updated labels are now rolling out across Red Rooster’s portfolio, with all new releases from the 2025 vintage onward featuring the refreshed design, available through select retailers, restaurants, and directly from the winery on Naramata Road.
About Red Rooster Winery:
Red Rooster Winery has been producing wines on the Naramata Bench since 1997. Known for crafting approachable, expressive wines that reflect the character of the Okanagan, the winery balances thoughtful winemaking with a belief that wine should always be enjoyed with a sense of fun and authenticity.
Red Rooster Winery located at 891 Naramata Road is open for tasting Friday to Sunday from 11am to 5pm with extended hours coming for the Summer Season.
All images courtesy of the winery. Photo credit: Spencer Borgeson Media