For the first time in history, Tullamore D.E.W. launches the O’Everyone campaign, donating 100% of proceeds from merchandise sales to support diversity initiatives across Canada led by the Canadian Centre for Diversity and Inclusion.
These results led me to wonder about whether this seeming ambivalence toward vintage permeates all wine buying today. Given the rate that rosé is flying off the shelves these days, I decided to conduct an informal survey focusing on the significance of vintage solely for rosé purchases.
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