It’s September and a time of new beginnings. Recently TIME Family of Wines announced some changes to their look and sense of place. With this growth and change comes some new branding, a new look and a reimagined experience.
Now is an ideal time to visit the TIME Family of Wines in Penticton. Kids go back to school and the grown-ups enjoy the last days of summer.
New Branding
We are proud to present Chronos. Chronos is crafted for lovers of Okanagan Valley terroir. World-class quality with depth, complexity, and command of detail. Production of these wines is precise and unrushed with a connection to the finest winemaking traditions in the Okanagan.
Raising a glass of Chronos inspires delightful and soul-stirring moments.
A New Look
As you can see, we look different. To make the update cohesive, the wines went through a comprehesive makeover with guidance from Dossier Creative. You’ll notice each brand carries a unique look and personality, but all include familar elements and circular forms, an allusion to the core brand value of connections.
Evolve Cellars received new design elements, colours and fonts as well as two brand new wines added to its portfolio. Spontaneity, a white blend, and Momento, a red blend. The wines in the 2020 vintage are supple with a zippy zing and offer the purest expressions of varietals to awaken the five senses into celebrations of every moment. We invite you to use the hashtag #CelebrateEveryMoment while enjoying these wines.
Our McWatters Collection continues to offer some of the most elegant wines in the Okanagan. Established in 2011 by Harry McWatters himself, the Collection now carries his legacy on. These wines are a testament of Harry’s dedication and perseverance of spirit in helping create a world-class wine growing region in British Columbia. Therefore, every bottle of McWatters Collection displays Harry’s signature.
A Reimagined Experience
When you visit Penticton, you must visit Orolo. Previously known as TIME Kitchen, a new restaurant space is under construction. Intimate meeting rooms have been inaugurated, and a new rooftop patio like no other in the Okanagan will follow in 2022.
The team is also excited to announce a satellite experience centre at the brand-new District Wine Village in Oliver, later this fall. This will give TIME Family fans a chance to enjoy Chronos, Evolve Cellars and McWatters Collection right at the heart of wine country in the South Okanagan.
We hope you enjoy the new look, flavours and peek at the new era for TIME Family of Wines.
Christa-Lee McWatters & Time Family of Wines Team
Follow @timefamilyofwines @evolvecellars and @mcwatterswine on Instagram, Time Family of Wine Evolve Cellars and McWatters Collection on Facebook, @TIMEWines @evolvecellars and @McWattersWine on Twitter using the hashtag #CelebrateEveryMoment
Information courtesy of TIME Family of wines. I received complimentary wine to facilitate this feature and to post images on my social media platforms.
