Summer and Fall Wine Releases from Kim Crawford

Kim Crawford offers the perfect balance for summer celebrations with low-alcohol wines and NEW Prosecco coming this fall

Less Alcohol, Low Calorie Options

The health and wellness market is on an upward trend and the “everything in moderation” approach is something Canadians are leaning into. According to Google Trends, searches for “Mindful Drinking” have nearly doubled since March, indicating that while consumers want to embrace socializing and enjoying time with friends over wine, wellness continues to be top of mind.

Less Alcohol, Low Calorie Options

Illuminate Sauvignon Blanc

Kim Crawford’s Illuminate Sauvignon Blanc offers the best of both worlds. Inspired by Kim Crawford’s iconic Sauvignon Blanc and Rosé, the Illuminate boasts lower alcohol and fewer calories for a delicious, guilt-free option. Pinterest indicates there has been a 51 per cent increase in searches for low-calorie drinks, another sign of this growing trend and need for brands such as Illuminate to fill that gap in the market.

With an aroma of passionfruit and guava and an elegant herbal and crispy citrus on the palate, Kim Crawford Illuminate Sauvignon Blanc is a perfect full flavour alt for everyone’s favourite white wine with 90 calories per 188mL serving, 7% alcohol, and full in flavour.

$21.99 currently on sale at $19.99 until July 30 at BC Liquor Stores.

$19.99 currently on sale at $17.95 at the LCBO.

Celebration & Reconnection

Kim Crawford Prosecco

We’re all looking forward to reconnecting with friends and ready to relegate pandemic isolation to the rearview mirror. Reconnection is one of the biggest trends this year, and consumers want to celebrate. Kim Crawford Prosecco, coming to B.C. this fall, offers the ultimate sparkling for all celebrations, especially in light of the champagne shortage on store shelves.

New to Canada this year, this Prosecco will certainly make a splash at any event, offering a refreshing break from your favourite activities. Kim Crawford Prosecco tastes great and brings groups together to make the most of every moment and toast to a fabulous season and beyond.

This refreshing prosecco boasts a flavour profile of tropical, citrus and stone fruit notes for a delicious sparkling experience. Best enjoyed after a riveting game of pickleball. The Kim Crawford Prosecco is coming to stores this fall.

Media release provided by Jill Lindsay, Media Profile. Images: MyVanCity. I received complimentary wine to facilitate this feature.

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