April is BC Wine Month Marketing Toolbox
Once again April will be celebrated as BC Wine Month. The BCWI is currently developing a multi-layered marketing campaign to engage industry and consumers throughout British Columbia to be actively involved.
Once again April will be celebrated as BC Wine Month. The BCWI is currently developing a multi-layered marketing campaign to engage industry and consumers throughout British Columbia to be actively involved.
Following another successful Annual General Meeting (July 11, 2017 at Spirit Ridge Resort, Osoyoos), the BC Wine Institute (BCWI) is pleased to announce its new Board of Directors. Nine voting BCWI Directors represent all British Columbia wineries. Newly elected or re-elected members of the Board of Directors are: – Greg Berti from Andrew Peller … Read more
The British Columbia Wine Institute (BCWI) is launching its new Explore BC VQA Wine campaign to encourage wine consumers to experience BC’s premium wine touring regions, support local Wines of British Columbia year-round, and enter for an opportunity to win one of three seasonal BC VQA Wine tour experiences. “We are very excited to be … Read more
Blue Grouse Estate Winery in the Cowichan Valley began their harvest on September 10, 2016. The BC wine grape harvest is in full swing. According to a report from the BC Wine Institute (BCWI), across most of the province, including the Cowichan Valley, Fraser Valley and Okanagan Valley winegrowing regions, hot and dry conditions … Read more
This Holiday Season with BC VQA Wine Portion of December BC VQA Wine sales goes towards Food Banks BC Buying Local Means Giving Local this Holiday Season with BC Wineries give local this holiday season donating partial proceeds from sales in BC VQA Wine Stores towards Food Banks BC as a proud sponsor of the 29th Annual … Read more
The outstanding summer weather has led to a record breaking start to the grape harvest in British Columbia. For most wineries, harvest typically starts in September or even October, but this year saw most wineries starting two to three weeks ahead of schedule. The first Sauvignon Blanc grapes for table wine were picked by Jackson-Triggs … Read more
Despite challenges with several municipalities contesting the Province of British Columbia’s new liquor policies, the second wine-in-grocery store is officially open for business at Fleetwood PriceSmart foods International in Surrey. The Fleetwood grocery store joins Save-On-Foods South Point, becoming the second one in BC to stock and sell BC VQA Wines under the Province of … Read more
The BC Wine Institute is proud to partner again with Visa Infinite with an expanded series to create the ultimate wine touring experience for Visa Infinite cardholders. The British Columbia Wine Institute (BCWI) has teamed up again with Visa Infinite to create the ultimate wine touring program, exclusively for Visa Infinite cardholders. This year, … Read more
BC’s annual Icewine harvest got off to a very early start this year, with cold temperatures prompting two wineries to start picking grapes on the second earliest day on record. The earliest harvest on record in BC was November 5, 2003. While this year’s harvest so far has been limited to just two wineries whose … Read more
The first season of selling local wine, beer and spirits at farmers’ markets in British Columbia was good for consumers, vendors and the markets. Starting in June, BC Farmers’ Markets offered sales of locally-made wine, beer and spirits, following the provincial government’s move to modernize liquor laws. These changes came as the result of Parliamentary … Read more